SEO: Search Engine Optimization: Your site, more easily found by more relevant searchers.Your site, more easily found by more relevant searchers.

Raising ROI, Naturally

Search Engine Optimization (SEO) helps search engines match website content with those looking for it. Good SEO lowers advertising spend while increasing ROI.

Organic vs. Paid

There are currently two ways for a website to appear in search results: organic and paid.

Organic, or 'natural', search results are those results that appear in the majority of the search results page, garnering the most attention. These results are based on the search engine making a match between the user's search query and what the search engine understands about a website.

search engine optimization, seo, organic traffic increase, traffic upSEO encompases the many factors that contribute to what a search engine understands about a website. These factors must work together for the best results, as the analytics image to the right shows. Social Media Optimization (SMO) is one such factor, webpage code structure is another.

Paid search results are the 'search ads' that appear most commonly at the very top and on the right side of the search results page. These results appear here based largely on how much a company is willing to pay to display their message.

Given the difference between the two, and that most web users know the difference, organic search results are by far the most trusted.

More vs. Better

Getting more traffic to a website is only part of the solution. Getting the best quality traffic is the other part.

More traffic is cetainly a good thing. For sites focused on a 'converting' behavior such as a purchase or a signup, converting 4% of website traffic is better that converting 0.4% of that same amount of traffic.

Better: quality traffic = higher conversion ratios = higher ROI. The goal here is making a better quality match between what a site has to offer and what people are looking for.

Best

In most cases, the goal scenario is a website that organically attracts the largest market quantity of qualified traffic and converts that traffic at a high rate.

Paid search (SEM / PPC) can suppliment these efforts, further enabling niche market penetration and reinforcing brand strength.

UI Design / Redesign

Attractive, easy to use website design

Website Development

Bringing the user-centered design and conversion strategy to launch

Website Analytics

Measure sitewide ROI, gain insight into visitor traffic behavior

Conversion Optimization

Improving target behavior success

SEO

Your site, more easily found by more relevant searchers

SEM / PPC

Online marketing setup, budgets trimmed, performers optimized

Email Marketing

Convert customers to repeat customers

Maintenance / Updates

Support existing websites, make updates and improvements