UI Design / Redesign

First Impressions

A website's User Interface (UI) or 'look and feel' provides the first impression. It also sets the tone for the user's browsing experience.

A website's User Experience (UX) impacts 'target behaviors' such as lead generation, product purchase, or information request.

Expectations

Positive: Positive or negative ideas start with the first impression. Consider these two opposites as ends of a spectrum: as the first page loads the user's opinion immediately begins to drift toward one side or the other. Thoughtful, engaging UI design is choosing 'positive'.

Appropriate: A well suited UI reflects a natural fit for the visitor, the company and the industry, from the visitors' viewpoint. Features offered, page layout, color palette, positive/negative spacial arrangement, graphic and photo choices are but a few of the players.

Easy: The purpose of a UI is to facilitate website use. Essentially, helping the user use the site. Functionality, information & goals need to be organized and carefully woven together into the best structural and visual solution.

Fast: A web page that renders quickly in the browser window (Firefox, Safari, Explorer, etc.) is much more likely to be successful. This can have a direct impact on the bottom line, as Shopzilla's recent redesign illustrates.

Good UI/UX Design

A well designed website promotes a positive experience and better conversion rates.

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